“Are you worried AI is going to take over your job?” I’ve been asked this question quite a few times in the last couple of months. And it’s a valid question. In the past decades, we have seen many jobs being eliminated by AI, computers, and technology. Yet, I’m not afraid of AI taking my job. In today’s blog, I tell you why.
What is AI?
I will never be able, or attempt, to explain Artificial Intelligence (AI), fully. But you need to have a little understanding of how AI works, to understand why I’m not worried about losing my job to AI software.
AI requires a large amount of data to be able to recognize and analyze patterns, to create a new output (source). For example, a chatbot on a website is fed many examples of chats, so it can learn to produce lifelike conversations.
How does AI work in combination with marketing?
AI is not a new concept in the world of marketing. A component of AI is machine learning, something that has been used by platforms such as Google, Facebook, and LinkedIn to better their algorithms and ads.
The foundation of AI copywriting
In the realm of copywriting, AI is a newer concept. So how does it work there? Well, where the chatbot was fed examples of conversations, the AI copywriting tools (like openai.com or Jasper.ai) gather the information that is currently available online. It analyzes the information and uses it to create a new output. New copy.
So, the foundation of the copy that the AI tools produce, is copy that already exists.
The weakness of AI Copywriting
The copy that the tools create is very impressive. However, there are three major weaknesses that make me feel secure in my job.
First, when the basis of the AI copy is the copy that already exists, it needs people like you and me to continue to publish content. So, lets commit to keep creating content!
Secondly, there is no fact-checking. The internet is full of opinions, and, in some cases, scary conclusions based on one-sided information. Information that the AI tools that might use information that is not correct or doesn’t reflect your personal opinion. So be careful and don’t trust the machines blindly.
The most important advantage that a copywriter has compared to AI copywriting tools is the Personal (or Human) Touch. A good copywriter will use their creativity to elevate their copy with a personal tone and view. They also understand how the piece of text fits in with the rest of the brand’s story and strategy. This is something AI can’t deliver on. Yet…
Should we ignore AI Copywriting then?
NO! Do not ignore these amazing, smart, and incredibly useful tools! The biggest advantage that AI has compared to people, is speed. It is absolutely incredible that you can have an entire blog post in minutes, if not seconds. It also can come up with interesting insights and angles that you hadn’t thought about yet.
AI & I: Two copywriters, One team
The answer to the question if I’m afraid of losing my job because of AI, is no. But that is because I’ve embraced most technology that makes my job easier and makes me a better copywriter and marketer. I bookmarked my favourite AI Copywriting tool and work together to make more and better content.
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